According to a recent report, nearly half of small business owners handle marketing efforts on their own. There's plenty of information out there on the web to help you. Trouble is, much of it's aimed at full-time marketers.
You don't need to waste time decoding articles packed with marketing jargon. You haven't got the whole day to spend on managing your website or social media. You can't afford complicated email automation (and you probably don't need it anyway).
You just want to find and keep the right kind of customers to grow your business.
Get to know your customers.
If you're not sure where to start with your marketing plans, you might benefit from a Marketing Healthcheck.